Advantages And Disadvantages Of Team Work - Free Essay Example

Sample details Pages: 3 Words: 1038 Downloads: 8 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Did you like this example? After forming our team, we vote a team leader to lead the team. The team leader is in charge of formulating and delegating the tasks according to the strengths of individual members. This form also allows team members to be organised on comparative advantage grounds with each members operating in their area of specialisation resulting the lowest opportunity cost during the project process. For example, some excel at coming up with the creative ideas, while others who are more meticulous can work out the small details and there are those who have the ability to communicate the overall big picture to the rest of the team. There are also others who can be counted on when it comes to implementing and follow through the whole project. Others who can speak well will be nominated to present. The key takeaways is that when a team work together, it has a huge range of skills available that can be tap on and utilise to deliver the best results. Using this approach, valuable time wil l be put to good use, leading to achieving maximisation of the end product. Next, speed is very crucial is finishing the project as we are faced with a tight schedule. Beside the deadline to meet, we also need to accommodate to each members schedule as most members are working. For example, our project that required intensive research, implementing it and pulling together as a whole proposition is allocated to one member to complete it; it could take more than the required time to complete the project. And due to the heavy workload on the particular member, there is also a high possibility of achieving sub- standard for the project. Therefore working in team enable the group to split up the workload, ensuring that the project schedule will be completed on time. Different members acquired different skills and knowledge. By utilising and mixing all of these different attributes in our team, more ideas can be generated during brainstorming session. As more ideas are generated, mo re creative solutions are generated, leading to better results. For example while discussing about our individual research in regards to Singapore employment key trends, challenges and issues during our brainstorming sessions; we are able to stimulate each other mind to generate ideas and solutions to our problems. During this period of discussion, transfer of nowledge will takes place as each member’s idiosyncratic information is shared among other members. And this idiosyncratic information is important as we are able to broaden our views and learn from each member’s knowledge and point of view. Discussions in a team are important to achieve creative ideas and solutions. However more than often this will also open up to a wide range of options which will result in a dilemma to choose the best solution. If we spend too much time figuring on choosing the best solution, we will remain stagnant and never move forward, impending on our project progress. In this team si tuation, other members can act as a sounding board, vetting through the options and choose the best agreed solution that is most likely to achieve the purpose and goal of the project. Working in a team can also create both the right support and satisfaction needed to complete the project. For example, there are times when team cannot progress with the project due to reason like lack of ideas; members can relied on the camaraderie spirit, support and encouragement to ride thru the down period. This significant energy is important in achieving the desired results. However working in a team has its kickbacks as well. There might be the possibility of the incentive dilution effect. In economic point of view, incentive dilution effect is caused by free- rider situation leading to the non-excludability of rewards. The free rider situation occurs when individuals in a group consume more or pay less than their fair share of a common resource, hence it will be hard to determine or measure free rider contribution to the team. For example, each team member is assigned to different areas of research and findings; however one particular member did not perform to expectation and did not put in enough effort to perform the duties. Under such circumstances, non-excludability of rewards step in when this particular member rides on other members’ effort and hard work and claim contribution in making this project a success. Beside the free-rider effects, if communicating and understanding how each group member work has not developed, it may also pose a problem in completing the project. As a result conflicts will take place; cooperation within the team will be hard to compromised, therefore leading to a high transaction cost of coordination. For example, lack of understanding and cooperating with group members might lead to using more time than required to complete the project. This is an example of high transaction costs. The lower the transaction costs is, the more benefits the team will gained. To counter the problems faced in working in a team, we can shrink the number of members to reduce the free-rider effects. As the larger the team is, the greater the free-rider effect would be. In a large team, communication within group members may not be specific enough, resulting in issues not receiving necessary focus or attention. On top of that, if members are not performing to the duties assigned to them, resulting in diminishing returns, we can use the rotation policy to assign the duties to other members to increase the flow of information. In short, working in a team is definitely more beneficial as compare to working individually; there will be more outputs in term of higher efficient work rate and more creative ideas being generated to complete the project. When we speak about teamwork, it is also about understanding how each individual member’s works and to tap on each member’s different ability and knowledge to pro duce quality work within the given deadline. However to achieve maximum benefits by working in a team, there are few issues like the free-rider effect and the risk of high transaction costs that needed to be manage carefully. If not manage carefully, time and resources like member’s knowledge will come to waste. Don’t waste time! Our writers will create an original "Advantages And Disadvantages Of Team Work" essay for you Create order

Multicultural Education Is An Essential Component Of...

â€Å"Multicultural education is an essential component of school reform. Nevertheless, when it is mentioned, many people first think of lessons in human relations and sensitivity training, units about ethnic holidays, education in inner-city schools, or food festivals. If multicultural education is limited to these issues, the potential for substantive change in schools is severely diminished† (Nieto, 2012, pp. 40). Just exactly what is multicultural education and how do we as educators incorporate it into not only our classes, but into our curriculum and even more, our everyday lessons? The education system is made up of a wildly diverse group of people. Students are sitting in classrooms from all types of backgrounds, plus coming to school with a wide variety of needs. Where at one point in time it was taboo to discuss one’s differences, we were to focus on how we are all alike. We as a group have come to acknowledge that it is okay to be different. We don’t h ave to be like everybody else. â€Å"As the world seems to be getting smaller and smaller with the widespread use of technology, the importance of multicultural education in K-12 classrooms grows exponentially. Students who have access via the internet to international gaming, shopping, and social media sites need an even better understanding of the similarities and differences between their own cultural and those of the world around them† (Chitton, 2015). The biggest obstacle concerning multicultural educationShow MoreRelatedMulticultural Education : Characteristics And Goals1434 Words   |  6 Pagesdescribes in his book Multicultural Education: Characteristics and Goals, multicultural education is the idea behind creating equal educational opportunities for all students, independently of their race, ethnicity, or social-class. It is an important influencing factor of the school environment that reflects the diverse cultural groups of its community. 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Parental involvement at home can include activities such as helping with homework or reading with the child. Involvement at school mayRead MoreThe Roles of a Counselor2069 Words   |  9 Pagespopulations (Gladding el at., 2010). This is very important ,specifically for counselors who will work in America, because America is considered to be such a diverse country. With America being such a culturally diverse country, counselor s must develop multicultural counseling competencies to treat effectively. According to Gladding and Newsome (2010), community and mental health counselors promote client well-being on multiple levels by providing prevention services and treatment for a wide range of clientsRead MoreCurriculum : A Matter Of Perspectives Essay2200 Words   |  9 PagesCurriculum: A Matter of Perspectives Curriculum is a term often highlighted during discourse about education and most commonly understood as a policy with overt leaning outcomes for teachers to apply and achieve. Ornstein and Hunkins (1998), as cited by Selvaraj (2010), defined curriculum based on two lenses; micro and macro, which identify the term as both policy towards certain goals and what students experience with consideration for relevant theories and principles central to its developmentRead MoreEssay on Assessment in Special Education3693 Words   |  15 PagesAssessment in Special Education Abstract Sometimes the general education program alone is not able to meet the needs of a child with disabilities, and he/she may be able to receive special education services. The evaluation process can be a very difficult task when trying to identify if the child qualifies for special education, schools often have a pre-referral intervention process. The most prominent approached used today is the â€Å"response-to-Intervention† or RTI. Special Education teachers faceRead MoreEducating For Citizenship And Democracy2593 Words   |  11 Pagesdemocracy In general, education has two purpose, one is for individual development, another is for social and nation needs. Development of individuals through education is well known, such as getting a high-paid job, being more intelligent, having a more successful life. But individual and social aims of education are complementary to one another. However, I believe educating for citizenship and democracy is one of the most important aims because education is not only about learning, but

Federal Reserve Eco 372 Free Essays

Economic strategy can overwhelm some, but one who understands the idea of how money can stimulate or dissolve the economic market obtains an understanding of the Federal Reserve. The Federal Reserve is a bank in which other banks loan and call upon when in need. The Federal Reserve Bank ensures all funds in Community and other federally accredited banks, also known as FDIC. We will write a custom essay sample on Federal Reserve Eco 372 or any similar topic only for you Order Now Even though the Federal Reserve is a bank it is impacts the economic growth or decline in ways of monetary policy and stimulation or dissolve. The Federal Reserve Bank uses a tactic known as discount rate, which is the term used for the interest charged for loans by banks. When the discount rate is low, banks can increase the amount of loans offered, as well as lower the interest rate in their location. When the discount rate is high, banks will decrease the number of loans and raise the interest rates they charge. The Federal Reserve can use the power of the discount rate to increase or decrease the amount of money in circulation. Banks may even need to â€Å"share† the excess or surplus of funds in their reserves with another bank; this is known as Fed Funds. These funds carry an interest rate as well. The interest rate may be higher or lower depending on the Federal Reserve. The higher the interest rate the more likely a bank is wanting to loan to another bank. If it is lower the desire will be undesirable. The Discount and Fed Funds rate correspond, the Discount rate is normally set slightly below the Fed Funds rate in effort to increase the money in circulation. When the discount rate is above the Fed Fund rates then the money in circulation is decreased. The Federal Reserve Bank is located in each region to allow for an even distribution among the United States. Each of the Reserve Banks are governed by the Federal Reserve System’s Board of Governors who have been nominated by the President and confirmed by the Senate. The Chairman and Vice Chairman of the Board are then appointed by the President from the confirmed members. The members’ term are each 14 years in length, with new members being nominated and confirmed every two years on even-numbered years. The Chairman and Vice Chairman will serve for four years in the respective title without affecting their member status on the Board. The Federal Reserve Board of Governors will assist in recommending stimulus programs when needed. These programs assist in building the economy without relying on the banking or finance industry heavily. Expansionary and Contractionary Fiscal Policy may also be needed when programs seem to be ineffective. After one has been able to learn the basics of how the Federal Reserve works then the process of understanding the measures needed to affect the economic outcome may become easier to understand. This process is done by the way of government involvement with the budget, fiscal and monetary policy. Each of the procedures are meant to assist in building the economic stability, and to help ensure the soundness of the United States currency. Every congressional budget planning session affects the need for the monetary policies for the Federal Reserve. After the Board of Governors is nominated and confirmed they are ready to get in and work on stabilizing the economy along with the monetary policies needed to build for the future. The Board of Governors will sit in position for 14 years, this will allow them to see and gain a better understanding of the true economic cycle. This will allow for a better gage on the flow of the economic path. After obtaining an understanding of the Federal Reserve, one will be able to identify and understand the measures taken to assist in maintaining the proper stabilization in which employment increases and the economic market is sustained by the open market. The open market is maintaining by the buyers and sellers in the economy. These are the businesses people work and shop at daily. The major focus on the economic model is the open market and this is apparent with the Federal Reserve and the tools for the monetary policy. How to cite Federal Reserve Eco 372, Essay examples

Business Intercultural Communication Marketing Field

Question: Describe about the Business Intercultural Communication for Marketing Field. Answer: Introduction The skill, art or activity which helps us convey messages, learning and lessons across other people is what communication is all about. Communication is used since the oldest era of time in various ways for making sense of something. Learning how to communicate involves reading, studying how to express ones views to others, to observe how others express themselves and adapt all these learning to the present work. Whether it is texting a friend for a lunch date or making an office presentation or creating a business report, everywhere communication is needed. Effective communication is the key determinant of the success of any business and needs practice, preparation and persistence to develop it (LardBucket.org, 2012). Being in the marketing field makes me realize the role of effective business communication in promotion of products and services. There are many forms of business communication. Using these forms organizations communicate in between their employees and managers in an internal environment and develop strategies for business operations and marketing. On the external frontier once again business communication tools are used to make consumers aware about the benefits of the products and services offered. For every business the most important activity is marketing. The role of business communication is vast in the marketing activities of the economic marketplace (Vitez, 2013). The role of business communication is vast in the marketing activities of the economic marketplace (Vitez, 2013). Article 1: Definition: Principles which helps us making a judgement about whether a thing is right or wrong is considered to be ethics. Ethical communication is the practice where people are treated in a fair manner, honest communication is made and any kind of unethical or immoral behavior is avoided. Paralanguage are the non phonemic parts present in a speech which communicates unsaid things. These are the tempo, pitch and contours made intentionally in our verbal expressions while communicating. The following two communication techniques are used by me in my marketing communications:- Journal Article: Non-verbal communication - It is believed that when a communication occurs hearing out what is not being said is actually the most crucial element of communication (Drucker, 2011). Another author A.Barbour who has written a book named Louder than Words: Nonverbal Communication explains that any important message is made up of three crucial elements. An ideal communication constitutes of 7% of verbal words, 38% of vocal pitch, rhythm and tone and 55% of facial expressions and body gestures (Mujezinovic, 2011). Communication competence - Communicative competence is the practice, knowledge or the ability for using communicative skills efficiently. This is technically termed as communication competence. There are four parts to it. These are linguistic, discourse, sociolinguistic and strategic. Linguistic form of communicative competence is the knowledge of how to use syntax, grammar and vocabulary in the language spoken so that communication happens effectively. Sociolinguistic competence is the skill of understanding how to use and transport or respond words spoken and how using language one can appropriately convey messages in a given topic or setting. Discourse competence is interpretation of communicative languages in a broader concept and how one can construct language in longer stretches thus making a meaning of the entire coherent whole. Strategic competence of communication is realizing and repair breakdowns in communication to fill gaps in between communication, language spoken or us ed and understanding.(Nordquist, 2016) Analyse and Explain: In my current job as the marketing manager of a lifestyle cosmetic product for men the above concepts are used in real time. It helps me improve my ability to understand communications which is subtle. Application: Such genres of communication is used while we pitch product ideas and campaigns to our customers. Not only does effective communication help communicate with the subordinates but also with the management and consumers (GMAT, 2016). Article 2: Definition: The second article is about how with effective presentations sales can b e generated effectively in an organization. Presentation skills are of extremely important in an organization. Especially when pitching a new idea, product or a service. However, the quality of such a presentation will make or break an offer or a buying decision of the customer. Hence, this article really helped me be aware of the need of presentation skills. As a method to win more business following two presentation methodologies and communicational apprehensions are used by firms: Journal Article: Communication Apprehension - The anxiety or fear related emotions associated with a real communication or a perceived communication in between people, team or an individual is termed as communication apprehension. Basically it is a psychological interpretation or assumption of an evaluation made during a communication. It happens within a fraction of a second. For the mind such an instant apprehension is a threat. An overdrive situation is experienced by the circulatory system of the body and the adrenal system. It is a situation of fight or flight in such cases and in most cases people stand and start talking. Communication apprehension is deep installed in our minds. It helps us respond better to stress and develop a smart mechanism for the body. (McCroskey, 2011) Types of organizational presentations - In the world of business presentations form a crucial part. These are sales presentations, motivational, informational, interviews, first encounters, status reports, briefings, training sessions and a lot more. Every presentation has a purpose associated with it. These are informing a message, persuading and building up of goodwill (Businesstown, 2016). Organizational presentations, Importance and Types The skill and practice of showcasing or explaining a particular content or a subject to the learner or an audience are what are known as presentation. A good well structured presentation is an absolute must in the internal and external communications in an organization. A presentation if it is made well it becomes very easy for the listener to listen it and perceive it. Presentation skills can be improved in any organization if the know-how of presentation is learnt or taught. A great focus if given nowadays in my company to presentation skills . Analyse and Explain: As a marketing manager of my company which deals in online clothing line for men, women and kids, I go through a lot of meetings and product pitching. However, such elaborate meetings cannot be just verbal. Presenting the minutes of the meeting in the form of a well designed and interesting presentation becomes absolutely necessary. The entire presentation and documentation is logical in nature. And hence it is in absolute details. Thus it helps the person being addressed have the entire meeting summarized into few slides. Company meetings now a days do not bind itself to conference rooms only. For me, we undergo many meetings over the web and use communication tools like Skype. When reaching out to the world audience we often use advertisements, events, and video presentations. In all these organizational presentation plays a big role. These techniques are taught to the entire team even to the junior levels (Swathi, 2015). That way one gains a lot of confidence and competence when presenting an idea. Application: I will be able to use the ideas in the following manner. Ideas backed up with powerful presentation helps understanding occur fast and precise. Some of the ideas include, architectural framework of presentations which include chronological aspect i.e. everything should be in perfect order, sequential aspect, spatial aspect, climactic aspect, problem-solution attitude, compare-contrast attitude, cause-effect aspect and advantage-disadvantage aspects (Duarte, 2016). Article 3: Definition: The third article discusses the effectiveness of team meetings on the effective performance of teams in organizations. I can myself sync with this idea as in my organization as a marketing manager I am aware of the effectiveness of team meetings.Interpersonal and assertive communications are the two most ignored but crucial communication strategies of all times:- Journal Article: Interpersonal Communication When information is send in between two or more than two people it is interpersonal communication. In a workplace it can be communication happening over events, situations, projects etc in between a superior and a subordinate. Basically it is exchanging information related to the benefit of the organization. Here there is a sender who sends the message, the message itself, channels using which the message is send and a receiver to such messages. (Study, 2016) Assertive communication- Being assertive in the style of communication means conveying of the message firmly and clearly but yet in a respectful manner. Sometimes assertive communication is confused with aggressive form of communication. Aggressive way of communications are rudeness, hostility, threatening, sarcastic or demanding style and is totally different from assertive, Assertive way of communication is to take a stand on ones viewpoint. It has no way any trespassing actions involved or disrespect involved for others. It is just being clear about your own opinion about something (RMIT, 2013). Analyse and Explain: Team meetings help discuss team goals, discuss doubts, problems and track progress. It is an open platform welcoming new ideas and concerns of team members. It helps achieving organizational goals better (Kauffeld Lehmann-Willenbrock, 2011). Application: I will be use these concepts in the internal team meetings and while undergoing meeting with sponsors and investors. Article 4: Definition: The fourth article deals in the effectiveness of interpersonal communication in the achievement of organizational goals. Research and studies made in this article helped me understand that there are some factors associated with internal communication. These are employee commitment, thoughtful work, dedication, discretionary work efforts and all means of employee engagement. Such means of effective communication system helps combine channels inside the organization better and bring out extraordinary results (Hayase, 2016). These are as follows:- Journal Article: Internal Organizational Communication: An internal form of communication aids in the transmission of messages, data and information in between various members or divisions in an organization. It can take place in varied levels of an organization as well. For an instance in every organization a broad range of strategies are employed for the purpose of communication. Such interpersonal communication strategies can be vertical, horizontal, informal and formal means of communication (Study, 2016). Communication Environment-Under communication environment there are two parts environment and communication. Communication is when there is an exchange of ideas, views, messages, news and information. Now, communication environment signifies that all the elements which are surrounding us and their influence over communication. Such environmental communication can be formal as well as informal. It can be business related or non business related. (Environment, 2016) Analyse and Explain: It is true that for work to happen one have to understand the team and vice versa. This article is highly interesting as it points out the primary factors using which one can develop strong inter personal skills in their day to day works. This area is a highly unexplored region. Application: Internal communication helps me on a daily basis to communicate with members of my team. The better we make our internal communication the faster is work done. Article 5: The role of technology in our daily lives is different these days. The article gave me a deep insight in the various technologies available today with which network between employees can be maintained and made better. Journal Article: Understand the differences between groups and teams- In business and marketing it is important to understand the differences in between teams and groups. Every team consists of groups of individuals. However all groups cannot be considered as teams. Members of teams who work together and have the same objectives and goals and work for achieving same responsibilities can be known as a team. A group can have multiple individuals who have same internet and characteristics. They range in size and scope (Boundless, 2016). Differentiate amongst the different stages of groups development- A business team undergoes primary five stages of development. These are Forming, Storming, Norming, Performing and Adjourning. a) Forming Stage - In the Forming stage, the team meets with each other and the introduction session takes place. Here basic information is shared and one learns about the project they will be working on. Project goals are discussed and individual roles are discussed and finalised. b) Storming Stage As the stage progress there is the Storming stage. This stage is mandatory for every team who is working for the first time or is evolving as a team first time. Here members accept each other ideas. Here members also compete with the status of each other. All the differences are discussed, argued and sorted out at this stage itself. c) Norming In the norming stage the team is working effectively in overall goals and not on individual goals. Team rules have been agreed upon here and work begins. d) Performing This stage is where work is being done by the team with full effect. The main objective is to reach the end result as soon as possible. Decisions are taken and problems are solved in this stage fast. e) Adjourning Adjourning is the stage where all the goals are achieved and the project reaches completion. Teams move onto other projects.(Abudi, 2010) Analyse and Explain: The article has an interesting idea about various employee work performances. It showed me ways of various online and offline networks used at workplace for better work communications and performance. Application: To know the customer's, team and sponsors better such type of effective communication skills are used. It helps develop better interpersonal relationships in the team. Article 6: The sixth one aroused internet in me in making complete meaning out of it so I can make use of it in the real life. It deals in the cultural general competence or working in between multiple cultures. There are basically many advantages of this and many ways to do this. When work occurs in between different cultures a lot of factors are taken into account. One has to check out the management culture, work ethics, authority differences, etiquette, delegation and other distinctive factors of the new culture. For example in the culture of one country there is the liberty to call managers by their names while in some culture it is not. The awareness and knowledge about the differences in these cultures is important so employees can maintain the usual norms (Lambert, 2016). For teams working in various cultures knowledge of the following is needed for the good performance:- Journal Article: Understand the Importance of Intercultural Communication - This type of communication is fast becoming popular as globalization is raising high in the multicultural work ambience. Such intercultural communication helps business with foreign countries is possible effectively. For employees trying to break into foreign industries such communication skills can be highly beneficial (Ability, 2013). Many times we are required to do translations. While translating content of our website or creating presentations for reaching out to people of other countries we have to use our skills of intercultural communications. Carefully we design content interpreting messages signs, introductions or controversial documents (Kurbalija, 2002). Transmission of messages has become more effective. We prioritize the cultural background of the people to whom our products cater. Analyse and Explain: Whether the team is working on academicals documents, business, management, and team or for the consumer it is important to know and implement techniques aiding understanding of such forms of communication. This aids to economic globalization as well. a) Be aware Self awareness is the first skill one needs for learning inter cultural knows how. So for communicating others one must know their very own culture first. So, before stepping ahead to communicate in an intercultural environment, steps a bit bats. And first realize how you will communicate in your own culture. Hence, by developing an ideal communication style one can respect other cultures. b)LearnThere is nothing better than learning. Our team constantly researches and learns about new cultures. c)Be curious-Without curiosity one cannot be good in intercultural communication. It is important specially when dealing with different cultures. d)Observe and listen-Our team observes the countries and their people and their preferences. Only if one can listen and observe one can learn how well one can communicate. e) Regular experience The best way to keep learning is to regularly experience this. Catering to people of various countries is not easy, It needs a lot of know how about different cultures (Services, 2016). f) Become interculturally competent-Every business today strives to work on the global environment. For this one has to learn the importance of intercultural communication and be intercultural competent as the second habit. By culture it is meant about the entire way of a life, beliefs, values, languages and preferences. Every culture has some in built implicit or explicit nature of rules present. The ability using which one can develop a skill set for effective interactions in between different cultures are known as intercultural competence (McKinnon, 2006). There are five stages undergoing which one can develop intercultural competence:- a) Denial stage The characteristics of this stage is a lack of interest and awareness for other cultures. Hence the name denial stage. Here one does not have a care for other cultures existing around them. b) Polarization Stage This stage has two parts defense and reversal stages. Both showcase cultural differences. People when they begin interacting with others belonging to different other cultures they often judge the mental status of other cultures to be of a lesser value than themselves. It can be said to be a defensive state of mind and understanding. There occurs another situation when people consider their own culture as inferior to others. This is known as reversal stage or thought process. c) Minimization Here in this stage differences in between different cultures are leveled out. By respecting the fact that we all are human beings and work and efforts have the same significance to all people, irrespective of their cultural backgrounds the intercultural competence is developed. Minimization is distinctive in nature from polarization as here people begin to think beyond judgments. d) Acceptance stage In the acceptance stage people know about their own cultural identity and accept it. They even embrace the fact that other also has their own cultural identities and no one is less or more in value. Mental models can be different but confrontational thoughts are useless. e) Adaptation stage The last stage is the adaptation stage. It is here one becomes totally intercultural competence favored. Here people understand and adapt values they consider as necessary irrespective of the culture it originates from (Gevrey, 2013). Application: Working with a product which has market overseas, such type of communication skills gives a deep understanding of how to communicate with the foreign members of the organisation and external individuals as well. Conclusion Any business todays needs to communicate. The user base and the stakeholders genre are varied in todays world. New technologies are needed for effective business communication to happen. With the global scenario in place, today traditional means of communication are overpowered by new innovative simplified methods and technologies. If communication is ineffective then it is bound to fetch poor results for an organization. It can be the breeding arena for mistrust, conflict, misunderstandings and chaos. Hence, for speeding up decision making, building great business relationship and enhancing productivity and customer satisfaction effective business communication is a must. References Ability,. (2013). The Importance of Intercultural Communication | ABILITY English. Ability.edu.au. Retrieved from :https://www.ability.edu.au/latest-news/the-importance-of-intercultural-communication/ Abudi, G. (2010). The Five Stages of Team Development: A Case Study. Project Smart. Retrieved from :https://www.projectsmart.co.uk/the-five-stages-of-team-development-a-case-study.php Boundless,. (2016). Differences Between Groups and Teams. Boundless. Retrieved from https://www.boundless.com/management/textbooks/boundless-management-textbook/groups-teams-and-teamwork-6/defining-teams-and-teamwork-51/differences-between-groups-and-teams-261-4011/ Businesstown,. (2016). Defining Your Type of Presentation is Half the Battle - BusinessTown. Business Town. Retrieved from : https://businesstown.com/articles/knowing-what-kind-of-presentation-youre-making-is-half-the-battle/ Drucker, P. (2011). BrainyQuote.com. Retrieved from: https://www.brainyquote.com/quotes/quotes/p/peterdruck142500.html Duarte,. (2016). Presentation Organization: Different Structures. Duarte. Retrieved from : https://www.duarte.com/presentation-organization-different-structures/ Environment, D. (2016). Definition of Communication Environment. Bconsi.blogspot.in. Retrieved from https://bconsi.blogspot.in/2012/12/definition-of-communication-environment.html Gevrey, G. (2013). 5 Stages to Intercultural Competence. Musings of a French OD consultant in India. Retrieved from : https://ggevrey.wordpress.com/2013/03/12/5-stages-to-become-interculturally-competent/ GMAT,. (2016). Employers Want Communication Skills in New Hires. The Official GMAT Blog. Retrieved, from : https://www.mba.com/global/the-gmat-blog-hub/the-official-gmat-blog/2014/aug/employers-want-communication-skills-in-new-hires.aspx Hayase, L. (2016). Internal communication in organizations and. Digitalscholarship.unlv.edu. Retrieved from : 2https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=2177context=thesesdissertations Kauffeld, S. Lehmann-Willenbrock, N. (2011). Meetings Matter: Effects of Team Meetings on Team and Organizational Success. Small Group Research, 43(2), 130-158. https://dx.doi.org/10.1177/1046496411429599 Kurbalija, J. (2002). Examples and Resources on Intercultural Communication | DiploFoundation. Diplomacy.edu. Retrieved from : https://www.diplomacy.edu/language/intercultural-communication/examples-cases Lambert, J. (2016). Global Competence. Google Books. Retrieved from: https://books.google.co.in/books?id=ZlrUfkq5Zx4Cpg=PR11lpg=PR11dq=culture+general+competencesource=blots=id2LDtLv-zsig=v70WdsiaGUrD9_DyVvVqg0XpsLIhl=ensa=Xved=0ahUKEwjihtKXrbbPAhUE9WMKHVb8A0UQ6AEIbjAO#v=onepageq=culture%20general%20competencef=false LardBucket.org,. (2012). Communication for Business Success. Retrieved from :https://2012books.lardbucket.org/pdfs/communication-for-business-success-canadian-edition.pdf McKinnon, S. (2006). What is intercultural competence ?. Retrieved from :https://www.gcu.ac.uk/media/gcalwebv2/theuniversity/centresprojects/globalperspectives/Definition_of_Intercultural_competence.pdf McCroskey, J. (2011). What Is Communication Apprehension?. 2012books.lardbucket.org. Retrieved from : https://2012books.lardbucket.org/books/public-speaking-practice-and-ethics/s06-01-what-is-communication-apprehen.html Mujezinovic, N. (2011). The importance of non-verbal communication in business. Digilib.k.utb.cz. Retrieved from :https://digilib.k.utb.cz/bitstream/handle/10563/15337/mujezinovic_2011_bp.pdf?sequence=1 Nordquist, R. (2016). What Is Communicative Competence?. About.com Education. Retrieved from : https://grammar.about.com/od/c/g/Communicative-Competence.htm RMIT,. (2013). Assertive Communication. mams.rmit.edu.au. Retrieved from: https://mams.rmit.edu.au/owx2c90pize9.pdf Services, E. (2016). Your Intercultural Communication Skills | 5 Ways to Improve. Englishandculture.com. Retrieved from: https://www.englishandculture.com/blog/bid/71208/Your-Intercultural-Communication-Skills-5-Ways-to-Improve Swathi, T. (2015). The Importance of Effective Presentation for Organizational Success. Papers.ssrn.com. Retrieved from: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2686971 Study,. (2016). What Is Interpersonal Communication in the Workplace? - Definition, Process Examples - Video Lesson Transcript | Study.com. Study.com. Retrieved from :https://study.com/academy/lesson/what-is-interpersonal-communication-in-the-workplace-definition-process-examples.html Vitez, O. (2013). The Role of Business Communication in Marketing. Retrieved from :https://smallbusiness.chron.com/role-business-communication-marketing-1013.html Zhang, X. Venkatesh, V. (2014). Explaining Employee Job Performance: The Role of Online and Offline Workplace Communication Networks | Institute for Public Relations. Institute for Public Relations. Retrieved from : https://www.instituteforpr.org/explaining-employee-job-performance-role-online-offline-workplace-communication-networks/

Integrated Marketing Communication

Integrated marketing communication is a systematic process of managing good customer relations through effective communication. The process tries to ensure all procedures of communication and messages received are interlinked together. It mainly deals with interlinking all promotions tools in order to create harmonious relationship between the customers and the stakeholder.Advertising We will write a custom research paper sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More Blizzard is cream product meant for people of all walks of life. It has been in the market for over 25 years now. Due to its long stay in the market, the product needs to adopt a unique marketing approach that would ensure that its market share remains with the targeted group. Various techniques of communication should be applied in order to increase its audience and to reach as many customers as possible. Based on the stage of developm ent of the product in the life-cycle of the product, the following combination of media approaches will be of great use to marketing Blizzard. Use of media such as radio and television which are mostly used by many people this will ensure that a wide group of people will be reached by the information. Magazines and newspapers which have a wide popularity should be applied as a mean of communication, this will ensure that must people will read about the product also a lot of information about the product will be given in details. Internet is another good means of communication that can effectively be used to reach many youths across the nation. The use of internet will enable the company to reach even those outside the locality of dairy Queens as far as sales are concerned. The advertisement by use of the internet can also incorporate social media which would promote the awareness of the product among the youths as they are known to be heavy consumers of the social media. To promote the product, it is important to adopt a marketing approach that will ensure that the product achieves the targeted sales. The marketing mix that will be appropriate for the product will utilize four tools of the traditional five tools of marketing mix. The four tools as identified by Armstrong and Kotler, (2009), are advertising, sales promotion, public relations and finally direct marketing. Personal selling is not appropriate due to the small units of the product in question. To promote the product it should be marketed to the specified niche whereby all efforts are concentrated towards the likes of the identified group. Blizzards do well among the youths, young couples and young families. The product shall therefore be marketed to this group by use of trendy adverts that captures the attention of the identified group. The advertisement shall be used to promote a good relationship of the target customers and the products.Advertising Looking for research paper on business eco nomics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To promote public relations, the company can also sponsor various events that the target groups are expected to attend. This would improve the product image among the people. In such events, the company can also use sales promotion to ensure that the overall performance of the product is good. As noted by Immonen, (2008), a good marketing mix must be able to address the desires of majority of the customers. The identified marketing mix meets this criterion as it focuses mostly on what will please the target group. The identified approaches also may be aligned to the fast moving members of generation Y as well as young youths who are main consumers of the identified product. With such an approach, Dairy Queen can remain sure that the relevance of the identified product in the market remains high. References Armstrong, G., A. and Kotler, P. (2009). Marketing: an introduction. 9th Ed. New York: Cengage Immonen, A. (2008). Product Lifecycle Management. New York: Springer. This research paper on Integrated Marketing Communication was written and submitted by user Jocelynn E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated Marketing Communication Introduction This paper shall discuss the importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and promotion as well as the challenges faced when doing online marketing.Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More Importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and promotion Understanding and appreciating the use of IMC tools are useful to those who work in advertising and promotional fields, because it helps in the creation of a competitive advantage for the firm. Moreover, it helps in boosting the sales and the profits that a firm makes as well as saving the firm a lot of money and time that are considered to be important resources in a firm. This helps in reduction of stress. Again, IMC is mostly customer centered. This means that a ll communication is aimed at reaching the customer without any contradictions. This helps the customers to go through the process of buying without any problems. An organization using IMC presents a good image of it to those observing them and at the same time improves its relationship with the customers. An example of a company that has used IMC strategy for marketing its product is the â€Å"GUINNESS IT’S ALIVE INSIDE†. Instead of coming up with new advertisements for the various media, which they wanted to use to advertise their products, a single idea was adopted. It is the idea that was used in their various communications, advertising and promotion of the products. This ensured that a message that was consistent and devoid of any contradictions was passed across to the target audience. The use of ‘relationship marketing’ strategy, advocated for by IMC, helps in the creation of a strong bond between a firm and its customers. It is such a bond that ens ures loyal customers of the firm, who can not be compelled easily to leave the firm. With such loyal customers the firm is assured of success, despite having many competitors. Being able to retain these loyal customers for their entire life without being swayed around is a competitive advantage to the firm.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More An increase in the effectiveness and efficiency of services rendered by the firm, which come as a result of using IMC, help in increasing the profits of a firm. The use of IMC helps in ensuring that only credible messages are communicated to the customers because there is consistency in the communication offered. Therefore, the buyers are confident when buying from such firms. This is an advantage to the firm. An example of a company that has done this is â€Å"GUINNESS IT’S ALIVE INSIDE†. Through its integrated campaigns, whe reby a single idea was employed in all its adverts, the company was able to achieve consistency in its delivery of messages to the customers. Challenges in on-line marketing With the increased use of the internet globally an on-line presence of every company has become a necessity. In addition to the traditional methods of advertising, such as the use of radio and television, on-line marketing has become a necessity to most companies. However, this shift to on-line marketing by various companies is not without some challenges, which have to be overcome, if this method of marketing is to be profitable to the companies. One of the challenges faced when doing on-line marketing is brand awareness, because of the extensive marketing that is needed in order to break through. Brand awareness for those who do internet marketing is something that involves the use of a lot of time and resources to develop. Again, a lot of expertise is needed in the development of brand awareness in on-line ma rketing. The other common challenge faced has to do with security problems, as well as privacy concerns. This is one of the major challenges faced by on-line marketers because the web is something that is vast and expansive, such that making it completely contained and secure becomes a major challenge.Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More The presence of hackers and people who practice other forms of online theft, taking advantage of companies that do their businesses online and unsuspecting customers, is a major challenge. Because of this bad reputation, which has marred online businesses and marketing, customers are not confident enough to divulge confidential information that may be required in order to do online transactions. Winning the confidence of customers and ensuring that their details are kept confidential and secure is one of the challen ges faced. McDonald’s, one of the world’s largest restaurants that provides its customers with quality fast foods, has been on the front line in advocating and ensuring that privacy concerns of their clients are taken care of. The restaurant has a privacy policy that guarantees all the customers that any information they offer will be treated with utmost confidentiality. How to handle the rapid growth and expansion that a company may experience due to internet marketing is also a challenge that most companies need to address. As the company grows, the need for additional workforce may arise and some companies may not be in a position to hire more employees. Again, the company may not be ready for any major expansions, which may be a major challenge to them. Moreover, the purchase of additional servers due to the high volume traffic may be necessary and the company may not be ready. Conclusion The use of IMC is very beneficial to those who work in the field of advertisi ng and promotion. Some of the benefits include creation of a competitive advantage for the firm, creation of loyal customers and dissemination of credible messages only. Some of the challenges involved in online marketing are brand awareness, security problems and privacy concerns along with a query regarding how to handle the rapid growth and expansion. This essay on Integrated Marketing Communication was written and submitted by user Sidney Frederick to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated Marketing Communication Abstract The currently integrated marketing communication concepts have been developing over time. They have moved from the historical marketing approaches that focused on the 4Ps to the current interactive market-place IMC.Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More The argument is that marketing itself and marketing communication concepts are developing. The development of the integrated marketing communication is illustrated through structural and theoretical perspectives of three market-places which are presented according to location and information technology control. The assertion is that as information technology changes from one market-place to the next, definitive changes in the need for communication also develop. In addition, a furnished description of integrated marketing communication concept is provided. Based on this description, a four-stag e alteration of IMC progression has been anticipated as businesses move from one period of IMC to the next based on their capabilities in capturing and managing information technology. Introduction In the last two decades, marketing and marketing communication have been working differently from the previous periods. In fact, marketing and marketing communication are under crucial scrutiny, especially with the advent of information communication technology (Cornelissen Lock, 2000).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing and marketing communication emerge not only under the scrutiny of the organization boardrooms but also questioned around the globe. This scenario is quite unique, given the current information age. From this contrast, it can be deduced that marketing and marketing communication are undergoing a transformation. These evolutions provide a stage in which new approaches to marketing, communication and marketing communication could be innovated and implemented. Various researches recently done indicate that the integration of marketing communication tools offer the best solution to the current problems being faced. Integration is the incorporation of a wide range of activities and functions that have influence and impact on the dynamic flow of information between the firm and the stakeholders (Belch Belch, 2006). The stakeholders, in this case, comprise of the customers, employees, shareholders, prospects as well as other crucial audiences. In other words, focusing on independent disciplines such as the public relations, advertising and sales promotion no longer holds true. It is also inappropriate to limit the responsibilities of marketing communication to a single outbound channel of communication. These are old concepts that have been found to be unable to fit and fulfill the needs of the current organization, customers or prospects.A dvertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More These concepts no longer fit the current firms because they were developed for those organizations that no longer drive businesses and for the market-place that do not exist as well as for media organizations whose dominances are long gone (Belch Belch, 2006). Therefore, there is need for an integrated form of marketing communication that incorporates all the disciplines of marketing, and that can fit the current scenario alongside meeting the need of the current market. This paper will be discussing this form of integrated marketing communication as it appears in the twenty-first century, putting emphasis on its application in the last twenty years. The paper will discuss how organizations have been applying the integrated marketing communication giving detailed applications, providing examples of those organiza tions which have failed and those that have succeeded in their quest for integrated marketing communication. The discussions will be in relation to the approaches of IMC applied in the current global market-place. Transformations of marketing communication It has been found that approaches to IMC have gone through minimal changes. However, the market-place where most organizations operate have transformed substantially (Fill, 1999). The dynamic transformations have been driven by the application of information technology. The traditional market-place was dominated by the mass market where the mass media-driven organizations were devoted to product differentiation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These organizations employed the information technology in areas including mass distribution systems, consumer research and mass media to capture the largest share of the market (Cornelissen Lock, 2000). They also applied such strategies, including product differentiation and brand development in order to dominate the market. Early market-places were dominated by first entry organizations. By virtue of being the first in the market-place, these organizations captured the larger market share, dominated the media and distribution channels as well as consumer using distinguished services or products which could not easily be simulated (Hutton, 1996). With the development of technology, market-place began to change as products proliferated, albeit few attributes to distinguish them from their competitors (Hutton, 1996). In addition, the media became more specialized and fragmented. There was tremendous consolidation within channel segments. The acquisitions and integration of business have been occurring at a higher frequency as stronger organizations continue to acquire weaker competitors and expand the franchise into new regions and markets (Kitchen De Pelsmacker, 2004). As a result, businesses that were traditionally localized have expanded to international levels giving buyers massive influence on bargaining with the manufacturers (Fill, 1999). As the organizations go through these changes, information technology also shifted its focus to the distribution channels away from the marketers or manufacturers. The computers, Universal Product Code dubbed UPC, magnetic strip bank, scanners and credit cards made it cheap, easy and fast to capture data on consumers (Pickton Broderick, 2005). For instance, who the consumers are, where they buy and what are their preferences. The shift in IT altered the power in the market-place with the distribution channels being favored over the marketers and the manufacturers (Schultz Schultz, 1998). The reason is that the distr ibution channels have more information than the markets or the manufactures. Today, the consumer product categories are dominated by retail that has close relationship with the consumer. With this realization, the large organization has changed their marketing strategy using highly sophisticated retail distribution channels. Changes in the market-place as a result of information technology determines the way large organizations will be spending their marketing funds through pricing and location to sway and hold the customers (Schultz Schultz, 1998). Currently, the market-place is dominated by the retail and distribution systems that control the direct access to consumers and end-users. However, a new model is emerging where the consumers are dominating. The reason is that the consumers have become the controller of IT. Systems such as the tall free numbers, international credit cards, overnight delivery services have already been developed and in the hands of the consumer (Schultz Schultz, 1998). With these technology, consumers can identify the products, easily access information and make purchases at any time and in any place they find convenient. The current market-place is interactive, fast and easy, driven by internet and World Wide Web and it is more convenient than ever before (Shimp, 2008). This form of market is brought about by IT, which in effect drives the electronic commerce. In other words, IT has changed the status quo where the market-place is driven by the needs of the consumers, when they need the product and the condition in which they want their products. In addition, the consumers have a direct linkage with the producers; make a decision on important issues, the product values and the type of correlations are required (Schultz Schultz, 1998). The need for new approaches to marketing communication It is unfortunate that the existing marketing and marketing communication advances and theories are intended for the conventional market-place . The indication is that new changes that are taking place in the current market-place have not been tested or new models have not been developed for the current market-place practices. The market-place is currently moving towards the consumer from the marketer/manufacturer domination (Pickton Broderick, 2005). It is as a result of IT that these changes are taking place. The transformation of IT is the driving force for these changes and at the same time, enables communication solutions. As discussed, IT was formerly used by the marketing/manufacturing organizations so as to have the market power, it then used by the distribution channels and eventually exceeded to the consumer (Schultz Schultz, 1998). Each of these market-places has specific needs of marketing and marketing communication tools. Moreover, every market-place has a fundamental necessity to put together the communications. However, these integration communication need becomes more complex as market-place changes (Sch ultz Schultz, 1998). As was mentioned before, marketing and marketing communications must transform to be in accordance with the needs of the current market-place (Pickton Broderick, 2005). Successful organizations tend to adopt new communication tools that are appropriate to each market position. Moreover, as the organizations changes to the new market-places, they encounter various challenges in their marketing communication program (Hutton, 1996). These challenges signify the stages of integrated marketing communication. In as much as organizations have moved away from the traditional market-places, some categories of organizations in some places are still found in such market. For instance, those organizations protected by patents and organizations that enjoy near-absolute or absolute monopolistic distribution advantages or products (Schultz Schultz, 1998). However, as deregulation and competition increase the advantages these companies enjoy will eventually erode. In this tr aditional market-place, the main communication challenge is to come up with compelling and concordant massages, which can be delivered in a coordinated and synergistic way (Schultz Schultz, 1998). This is a challenge, particularly as the structure of the companies operating in these markets expands and they become international. Initially, integrated marketing communication was a response to the practical needs of the organization to achieve more significant impact and consistency across different products divisions and regions (Schultz Schultz, 1998). Some organizations still use the same approach. As the market develops into the current market-place, organizations need to be imaginative and novel in their marketing plan. In addition, they must create a better configuration between the marketing and marketing communication as well as field sales forces to enhance the significance of their brand in the eyes of both the channel and ultimate purchasers (Schultz Schultz, 1998). This demands for coordinated, multi-level approach to communication that take into consideration end-users channel customers, consumers and the organization employees (Schultz Schultz, 1998). The evolving IMC concept IMC has been discussed by both practitioners and academics for approximately a decade before they can reach an accord on what exactly is IMC and how marketers benefit from it. Major agencies and advertisers in the United States in their studies acknowledge IMC as a marketing communication planning concept which is acquainted with the added values of an all-inclusive program that assesses the premeditated functioning of various communication disciplines. The disciplines include public relations, sales promotion, direct responses and general advertising. IMC merges all these disciplines to offer maximum communication impact, consistency and clarity. Schultz and Schultz (1998) conducted a research in 1996 to find out whether the IMC definition was adequate. Their findings ind icated that executives from most advertising agencies had nothing to add in this definition. However, other executives quoted that the product message and consumers materialize as the starting points. Others claimed that IMC is more than just a plan and should incorporate quantifying and measurement elements since it emerges as a product-oriented concept. It commences with clients orientation and initiates integrated strategies that other disciplines might endeavour to work against. Initially, organizations concentrated on marketing communication operations and tactics. Such organizations have recently recognized that there must be a more comprehensive and holistic approach to justify their actions to the corporations’ management and build customer relationships (Belch Belch, 2006). Considering changes in marketing communication management context and how organizations have implemented IMC, a novel definition capturing both the future and current IMC scope has been developed . According to the new definition, integrated marketing communication is observed as a strategic business procedure. It can be utilized in planning, developing, executing, and evaluating persuasive, measurable, coordinated brand communiquà © programmes overtime with prospects, clients, consumers as well as other relevant internal and external objectives. The current definition of IMC is distinct from the previous attempts, given that its concentration is on business procedures and actions. Since the primary target for all businesses is to attract and retain clients, the currently applied IMC concept creates systems that are closed-looped. These enable each communication activity to be properly evaluated, implemented and planned. In fact, IMC is presently being driven or directed by clients’ information. It requires corporations to comprehend clients brand contacts and perceptions, but of great essence is to offer fundamental methodologies unto which all investment decisions can be evaluated and communicated. That is, when compared to the past, IMC currently lays more emphasis on potential and current values of consumers to a corporation by focusing on clients evaluations (Shimp, 2008). The current levels of Integrated Marketing Communication Apparently, integration does not have a single path. Every corporation tends to approach the IMC opportunities and challenges based on the availability of clients’ information, channel dependency and business nature. These must, however, have the support of the management and strategically directed by the corporation. Due to IMC implications, barriers and issues, organizations have adopted a sequential pattern of achieving success in their business endeavors and the main focus is to satisfy clients’ needs. Thus, corporations that are truly integrated are obliged to display competencies in the requirements and activities in all the four phases (Cornelissen Lock, 2000). First phase: Tactical coordinati on Most corporations enter into integrated marketing communication system to synchronize varied communication activities across countries, regions, divisions and products. From the fiscal 1980 to 1990s, corporations adopted various techniques and tools in sending messages to business prospects and clients. During these periods, marketing communication as was used in earlier markets constituted mostly of partial options. These included broad-based public relations, outdoor billboards, mass circulation of magazines, major metro newspapers and broadcast advertising. Nevertheless, as most media systems emerged to be more fragmented and specialized, each of them had tailored campaigns directed towards delivering typical messages to the specialised consumers segments (Jackson, 1987). Furthermore, the customarily used marketing communication tools that experienced tremendous growth. Such marketing tools included sponsorships, cooperative ventures, custom publishing, event marketing, sales promotions, direct marketing, as well as interactive and electronic tools. According to this phase, IMC initially promised to create one sound, one sight through instituting a general organization intended to merge communication forecast. Often, marketing communication was centralized, whereby planning each and every campaign element took place in concerts to help realise enhanced success. Others promoted the development of strong business strategies on tones, usage and instituting business messages while leaving the marketing managers to execute the whole plan to help achieve business outcomes (Belch Belch, 2006). The main aim of the adopted IMC strategies was to ensure that all the consumers and clients’ needs are met. Cross functionality is an added hallmark in the first phase of integration. Various corporations have developed different cross-functional approaches to realize advance competencies. This is not only meant to manage personal communication efforts but to simi larly achieve dynamism and synergies athwart all the undertaken activities. Beside, marketing divisions in the last twenty years have created cross-functional marketing teams that consist of direct marketing, public relations, communication experts and specialties. The main aim of these teams is to attract and retain the attention of consumers. Such teams create multidimensional communication and media on particular services and products (Kliatchko, 2008). Investing in cross-functional communication expert training is another approach that currently enables departmental market members to have confidence in the most efficient strategies and applications in various communiquà © tools. Marketing agencies have particularly adopted the one sound, one sight promise approach. This is because they have seen integrated marketing communication as an opening for offering greater service menus to the consumers. Basically, key marketing agencies have gone thru a frantic period as they try to pu rchase particular discipline associates across the globe and acquire specialty stores in public relations, sales promotion and direct marketing. The aim is to effortlessly service all the consumers’ demands using a broad-based agency umbrella (Hutton, 1996). The approach is actually diverse. Whereas many companies search for agency conglomerates so as to organize and integrate the assorted programmes across the universe, other corporations give preferences to managing the processes of integration themselves. This means that various suppliers and agencies that hardly have direct contacts are used by these corporations that keep the coordination tasks in-house. The second phase: Redefining the marketing communication scope The level of consistency and coordination is hardly enough for most corporations. This obliges them to redefine the marketing communication scope. In reality, corporations are currently attempting to switch to the viewpoints of the end-users, consumers, and c lients from the widely embraced corporate operation driven viewpoint. Instead of seeing marketing communiquà ©s as outbound activities sequences that ought to be managed to attain the desired level of efficiency and effectiveness, marketing organizations are currently considering each probable point via which the consumers and clients alike might come in touch with the products or marketed brands. Usually, the product or brands contacts have information that bear clients experience with the product or brand categories. As a result, product brand contact experience is regarded as an aspect that varies from a particular client to next, hence a highly personalized subject (Pickton Broderick, 2005). Whereas the customary brand communication activities are apparently the most essential contacts for product brands, marketers are forced to look for the most effective marketing communication channels that would create an influential contact to challenge the consumers purchasing decisions. The consumers are bound to be driven by marketing communication functions which either subtract or add substantially to the product brand identity and messages that area communicated via outbound communication actions. As a matter fact, customers do not differentiate marketing messages coming from the accounting, operations and marketing departments. The clients and consumers only observe their complete experiences with a corporation and accordingly form their preferences and perceptions (Duncan Everett, 1993). Thus, it is an essential facet of an integrated marketing communiquà © to realign the communication strategies so as to appear as the clients observe them. Corporations stand a chance of putting their marketing communication programmes under decisive reality checks when they put brand contacts and messages at each point. This assists in shifting the message focus to a clear comprehension of what consumers receive. Besides, it would enable a corporation to understand the ma nner in which consumers perceive relevant brand messages. Third phase: Application of information technology In the past twenty years, IT has enabled business solutions and drove the marketing communication changes. Organizations through the third phase have been able to harness the emerging technologies potentials and power to improve marketing performances. The application of IT has facilitated the manner in which product marketing messages are delivered to various targets, including business prospects and consumers. Sophisticated mailing systems could be utilized to customize offers and generate personalized messages. Moreover, databases have been used as benchmarks for storing and capturing information related to prospects, consumers, and clients (Kliatchko, 2008). Fourth phase: Financial and strategic integration To orient an IMC, the organizations management must play decisive roles, including aligning the organization and allocating resources. From the closed-loop marketing c ommunication system diagram below, it emerges that two issues are critical. These include the capacity to measure clients’ investments returns and the capacity to utilize integrated marketing communication in driving strategic and organizational resources (Schultz Schultz, 1998). These instigate from the present clients databases directly to indirect or direct measurement of the clients’ behaviours. Figure 1: Closed-loop integrated marketing communication system An example of a successful IMC campaign â€Å"Just Do It†, is one of the integrated marketing campaigns that hard hit the market in the fiscal 1998. This campaign strategy came in when Reebok dominated the sportswear market. In fact, the Just Do It IMC campaign saw Nike Company making sales return amounting to $9.2 billion. The campaign was indeed sweet, short and summarize anything individuals and groups felt they wanted training. An example of an unsuccessful IMC campaign Basically, Wal-Mart Consumer retail stores had one of the worst IMC campaigns that were deemed very unsuccessful. The IMC campaign, â€Å"The Hub† really failed to draw and attract the attention of consumers and clients alike. Wal-Mart failed because it went and cloned MySpace and whoever the site was called â€Å"Hubsters†. References Belch, G. E. Belch, M. A. 2006, Advertising and promotion: An integrated marketing communications perspective, McGraw-Hill, Boston. Cornelissen, J. P. Lock, A. R. 2000, â€Å"Theoretical concept or management fashion? Examining the significance of IMC,† Journal of Advertising Research, vol.40 no.5, pp.77-89. Duncan, T. R. Everett, S. S. 1993, â€Å"Client perceptions of integrated marketing communications†, Journal of Advertising Research, May/June, 30-9 Fill, C. 1999, Marketing communications: contexts, contents and strategies, Prentice Hall, London. Hutton, J. H. 1996, â€Å"Integrated marketing communication and the evolution of marketing tho ught,† Journal of Business Research, 37, 155-62 Jackson, P. 1987, Corporate communications for managers, Pitman, London. Kitchen, P. De Pelsmacker, 2004, Integrated marketing communications: A primer, Routledge, New York. Kliatchko, J. 2008, â€Å"Revisiting the IMC construct†, International Journal of Advertising, pp.133-160. Pickton, D. Broderick, A. 2005, Integrated marketing communications, Pearson Education, England. Schultz, D. E. Schultz, H. F. 1998, â€Å"Transitioning marketing communication in the twenty-first century†, Journal of Marketing Communication, vol.4, pp.9-26. Shimp, T. A. 2008, Integrated marketing communications: Advertising and promotion, Thomson South Western, USA. This essay on Integrated Marketing Communication was written and submitted by user Jaden Santos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated marketing communication Integrated Marketing Communication

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