Corporate Communications Strategies Research Paper

in somaticd Communications Strategies - Research Paper ExampleSince corporate intercourse is continually evolving, it is imperative the corporate conversation strategies used by organizations be up to date, strategic and effective in meeting an organizations strategic objectives. This research paper investigates the corporate communication strategies employed by organizations that contract on enhancing organisational corporate strategies and goals, and further evaluates the corporate communication functions and channels that enhance such strategies in communicating with contrary stakeholders such as employees, sh areholders, customers, suppliers, among others. Furthermore, the paper analyses the role and significance of corporate communication strategies focusing on corporate reputation, corporate identity and crisis management. 1.1 Corporate Communication Overview and Definition Hasanbegovic (2011, pp. 39) defines corporate communication as goal oriented activities which involv e managing all external and internal communications within an organization, aimed at placing an organization in booming light with its stakeholders. This definition is supported by Hawabhay, Abratt and Peters (2009, pp.12) who in their research note that corporate communication encompasses two external and internal communication channels that align organisational strategic objectives. Such communication neediness to be systematically integrated in govern to prevent a fragmented and blurred show of the company. Various scholars pass on looked at the link between corporate communication and corporate strategy, concluding that organizations have the ability to go up a competitive advantage not only through the use of organizational resources effectively to achieve desired outcomes, but also through managing communication among different stakeholders in a company aimed at molding the perception and interpretations of the organizational stakeholders (Halliburton & Ziegfeld, 2009 F orman & Argenti, 2005 Hawabhay, Abratt, & Peters, 2009). Such communication also helps form coarse term relationships with the key stakeholders who shape the organisations reputation and image. Corporate communication strategies have mainly been linked to organizations reputation building. Forman and Argenti (2005, pp. 248) makes this connection noting that the primary role of corporate communication is to develop and enhance the organizations reputation, thereby creating a competitive advantage for the self-coloured as the firm reduces the firms transactions. Corporate reputation defined as the perceptual representation of the company that defines the boilers suit appeal of the organization to the key stakeholders relative to other rival companies (Hasnbegovic, 2011, pp. 39), is clearly a central focus in any corporate communication strategy. From the above definition it can be noted that in order to develop and maintain a favorable corporate reputation, then corporate communic ations are directed at influencing the perceptions of different stakeholders on how an organization is viewed. This clearly implies therefore, that the central purpose of corporate communication function in an organization is to manage the impression of a companys stakeholders on order to enhance the reputation of the